As small business owners, we assume that motivating our employees with money is the most important aspect of any small business. This goes not only to small business owners but also small business clients. Weather it’d be a product you are trying to sell or a service you are providing. In todays society time is of an essence, with hundreds of small businesses arising every day, we need to learn how we can effectively motivate our employees so then our employees can motivate our clients to buy more of our services or products. And we do that by offering incentives, and bonuses. Although that’s a great approach, it is not effective anymore. In this video Dan pink talks about a new operating system that revolves around, Autonomy, Mastery, and Purpose.