These days, almost any small business should have a website. The Web has a far wider reach than any other form of advertising. While it takes time to build up enough traffic to your website to make a worthwhile impact on your company’s marketing campaign, it costs next to nothing to do so. Your website will be the center of your company’s online presence; through it, you advertise your business around the Web on social networking sites. Increasing visibility is one major factor that makes having a website important. Even if people have heard about your company, they may want to carry out research online first, before leaving the house.
Site Content Audits
Its necessary for a business to continuously audit their website as it plays a very major factor in websites exposure. By auditing the website content, you will not only be able to see where your websites stands in the market, but also figure out what you need to do in order to increase the targeted traffic to your website.
Search Engine Optimization (SEO)
Search Engine Optimization plays the most important role in any websites traffic. By having an up-to-date SEO, you will get more targeted traffic to your website, which will lead to more revenue.
It’s obvious that social media will continue to have a significant impact in 2015 on business owners: They now have the ability to reach out and communicate on a personal level with their target audience on a daily basis. Businesses that use social media as part of a planned corporate approach are 1.5 to 2 times more likely to anticipate revenue growth.
Original, well-written content is vital for great search rankings, and your readers. Now, not only does your content need to be unique, it also needs to be remarkable enough to get people to Share it – Tweet it, like it. In addition to unique content and backlinks, social engagement is now a ranking factor.